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When I set up my first site a little over 6 years ago, I wasn't too concerned about what I named it.
After all, I was creating a blog where family and close friends could keep up with photos of my then young daughters, and I could post my most recent DIY creations. 

It wasn't like I was naming a business. 

Fast forward a few months, I had fully fallen down the rabbit hole of blogging, discovered paper cutting, and starting creating my own cut paper fingerprint art work and wanted to open an Etsy shop to sell them through. It made sense to name my Etsy shop the same as my blog, and all of a sudden, I had a business named Lori Danelle. 

Over the next few years, I continued creating and my husband, Nate, kept challenging me to think bigger. Somewhere along the way he saw what I was doing as something a whole lot bigger than just a hobby. He envisioned it as a full-fledged business and helped me to see it too. Together, we started dreaming a much bigger dream, and instead of it being his dream or my dream – it became our dream.

Nate took over all the behind-the-scenes business management, set up systems that allowed us to work more efficiently, and basically, made sense of all the things that I had been muddling though.  

After attending a entrepreneur conference together, I left finally having the guts to try something new that I had always loved, but was positive I would be lousy at. I signed up for an online class that taught hand lettering – completely fell in love, and discovered something else – I wasn't horrible at it!

We started taking my cut paper designs and art prints to Indie Craft shows. Nate realized that we needed frames to go with my art and started crafting them himself. He also saw that my work was ideal for greeting cards and challenged me to come up with a stationery line. 

As our business grew and we planned for future products, we each began to feel that a business named after one person no longer fit the collaborative team we have become. 

 

For us, Home Again Creative represents a shift in focus. 

In a world that is increasingly over-connected and glorifies busy-for-the-sake-of-busy, there's a draw to simply slow down. 

For us, building a slower and more connected life begins in our home with the daily choices we make. 

Our hope for Home Again Creative is to bring you products that are thoughtfully made – from function & design, to the impact it’s production has on people and the planet through labor and materials.

Simultaneously, we want to use our blog as a resource for those who want to learn to build or make something for themselves by breaking down the creative process with DIY tutorials. We think that knowing how to make something for yourself is not only extremely rewarding, but serves to educate us on how the products we purchase are made, causing us to better appreciate & be able to identify good craftsmanship.

Thank you so much for supporting Lori Danelle. I never could have guessed how far we'd come when I first started my blog, and I'm so excited to see where Home Again Creative takes us!

Comments

Renata Rezende:

Hello Lori
I used to follow your blog back in 2010 – 2011, and just this morning (sep 2016) I remembered about those lovely pallet beds you made for your daughters and was happy to find your blog again. It’s so good to see that your turned your hobby into your business. You are so inspiring!
Best of luck!
Renata (from Brazil!)

Sep 08, 2016

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